Blog
Field notes on WhatsApp commerce—inbox ops, Meta templates, and automations that respect the customer.
Why round-robin beats “everyone grab chats”
How Connectora assignment and availability keep VIP conversations from dying in a shared pile.
Living inside the 24-hour window
Template vs session messages—and how your agents should decide without reading Meta’s PDF twice.
Abandoned cart that doesn’t feel spammy
Delay timing, opt-in checks, and one useful message that recovers cart without burning trust.
Cloud API vs “just put WhatsApp on the site”
Why Meta’s API plus a real inbox beats a phone number pasted in your footer.
When to hire your second WhatsApp operator
Signals from reply time, unanswered overnight chats, and Growth seat ROI.
Automations vs Workflows—pick the right tool
A practical decision tree before you buy Pro or stay on Growth rules.
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