Random blasts train customers to mute you. Plan a light calendar that pairs campaigns with inventory and staffing.
Why calendars beat impulses
Impulse broadcasts collide with stockouts and empty inboxes. A calendar forces you to ask: who, why, and who answers replies?
A simple quarter map
- One product drop / collection push per month.
- One service message (shipping cutoff, holiday hours).
- One win-back for lapsed buyersβnot weekly guilt trips.
Template readiness
Submit Meta templates two weeks early. Keep fallback copy if approval slips.
Staff the replies
Every broadcast is an inbound wave. Schedule agents before you schedule the send in Connectora.
Fewer, better broadcasts. Connectora Sync helps you target segments and catch replies in the shared inbox.