Vague delivery promises flood the inbox. Publish honest ETAs and reuse them in every tracking reply.
The inbox tax of fuzzy dates
“2–3 days” that become a week trains buyers to ping you daily. Every unclear ETA is a future chat.
One source of truth
Pull the courier estimate into the agent view. If the storefront says Friday, WhatsApp must say Friday.
Templates with room to update
Send a baseline ETA, then a single proactive delay message when reality changes—before the buyer asks.
Measure WISMO share
Track “where is my order” as a tag. If it stays high after ETA hygiene, the problem is courier data—not tone.
Clear ETAs are an ops win. Connectora Sync keeps order and courier context beside every WhatsApp thread.