Duplicate, outdated, and rejected templates clutter Meta Business Manager and slow launches. Clean the shelf monthly.
Clutter costs launches
When marketers cannot find the approved shipping template, they invent a new oneβand wait days for review.
Naming that humans can scan
Use utility_order_shipped_v3 style names. Retire v1/v2 instead of leaving zombies.
Content drift
If your brand voice or return window changed, update templatesβand the macros that quote them.
Connectora mapping
Map each automation to one living template ID. Broken mappings are silent failures.
A tidy template library is a growth unlock. Keep Meta and Connectora Sync pointing at the same shortlist.