Privacy Policy

1. Who We Are

Connectora Sync is a product developed and operated by Swipe Technologies. We provide businesses with software that enables customer communication, workflow automation, and integrations with the WhatsApp Business Platform and other third-party services.

Our Services are designed for businesses of all sizes and may include cloud-based applications, WordPress plugins, APIs, webhooks, integrations with eCommerce platforms such as WooCommerce and Shopify, customer support tools, analytics, automation features, and related services.

As our platform evolves, additional features and integrations may become available. This Privacy Policy applies to all current and future Connectora Sync services unless a separate privacy notice specifically states otherwise.

2. How We Handle Personal Information

Depending on how Connectora Sync is used, Swipe Technologies may act as either a Data Controller or a Data Processor (or Service Provider) under applicable privacy and data protection laws.

When We Act as a Data Controller

We act as a Data Controller when we collect and process information for our own business purposes. This includes information collected through our website, account registration, subscription management, billing, customer support, marketing communications, product analytics, security monitoring, and legal compliance.

As the Data Controller, we determine how and why this information is processed and are responsible for protecting it in accordance with applicable privacy laws.

When We Act as a Data Processor

When businesses use Connectora Sync to communicate with their own customers through the WhatsApp Business Platform or other connected services, we generally process personal information solely on behalf of those businesses. In these situations, the customer acts as the Data Controller, while Connectora Sync acts as the Data Processor or Service Provider.

Our customers determine what information is collected, how it is used, how long it is retained, and the legal basis for processing. Connectora Sync processes that information only to provide the Services requested by the customer and according to their instructions.

Customer Responsibilities

Customers are responsible for ensuring they have a lawful basis for collecting and processing personal information through Connectora Sync. This includes providing appropriate privacy notices, obtaining required consents where applicable, responding to data subject requests, and complying with all applicable privacy and data protection laws.

Customers are also responsible for managing user access within their organization, protecting account credentials, securing connected third-party services, and ensuring their use of Connectora Sync complies with the policies of Meta, WhatsApp, WooCommerce, Shopify, WordPress, and any other integrated platforms.

Third-Party Platforms

Connectora Sync integrates with third-party platforms and services, including the WhatsApp Business Platform, Meta, WooCommerce, Shopify, WordPress, payment processors, cloud hosting providers, analytics services, and other business applications. Information shared with these services is subject to their respective privacy policies and terms of service.

We encourage customers to review the privacy practices of any third-party services they connect to Connectora Sync, as we do not control how those third parties collect, use, or protect information.

Data Processing Agreements

For eligible business and enterprise customers, Swipe Technologies may enter into a separate Data Processing Agreement (DPA). Where applicable, the DPA supplements this Privacy Policy and governs the processing of personal information where Connectora Sync acts solely on behalf of the customer.

3. Information We Collect

The information we collect depends on how you interact with Connectora Sync, the features you use, and the third-party services you choose to connect. We collect information directly from you, automatically through your use of our Services, and from authorized third-party integrations.

Account & Profile Information

When you create an account or use Connectora Sync, we may collect information including:

• Your full name, email address, phone number, company or organization name, and business information.
• Account credentials, encrypted passwords, user roles, permissions, profile preferences, language settings, and account configuration.
• Profile photos, avatars, and optional information you choose to provide.
• Team member invitations, workspace memberships, and organizational settings.

Subscription & Billing Information

When you purchase or subscribe to our Services, we may collect billing-related information such as your billing name, company details, billing address, tax information, subscription plan, invoices, payment history, and transaction records.

Payment card information is generally processed directly by our third-party payment providers and is not stored on Connectora Sync servers unless specifically required for payment processing.

WhatsApp Business Platform Information

When you connect your WhatsApp Business Account to Connectora Sync, we may process information required to provide our Services, including:

• WhatsApp Business Account (WABA) information.
• Phone Number IDs and business profile information.
• Message templates and template status.
• Conversation information and delivery events.
• Message identifiers, timestamps, message status, and webhook events.
• Media attachments and supported file metadata.
• Opt-in, opt-out, and messaging preference records where applicable.

Connectora Sync processes WhatsApp Business Platform information solely to provide messaging, automation, customer support, and related platform functionality requested by our customers.

Customer & Contact Information

Our customers may store customer information within Connectora Sync, including names, phone numbers, customer identifiers, order references, notes, tags, conversation assignments, and communication history.

This information belongs to our customers, and Connectora Sync processes it only to provide the Services on their behalf.

Commerce & Integration Data

When you connect supported platforms such as WooCommerce, Shopify, WordPress, Spree Commerce, or other third-party applications, Connectora Sync may receive information including:

• Products, categories, inventory, and pricing information.
• Orders, carts, invoices, shipping updates, and fulfillment events.
• Customer details associated with orders.
• Store configuration and synchronization settings.
• Webhook events, API responses, and integration metadata.

Configuration & Automation Data

Connectora Sync allows customers to create workflows, automations, templates, broadcasts, quick replies, WhatsApp Flows, forms, variables, triggers, conditions, API connections, and custom business logic.

We may store these configurations to provide, execute, synchronize, and improve the functionality of our Services.

Support & Communications

When you contact us for assistance or communicate with our team, we may collect support requests, emails, chat conversations, attachments, screenshots, diagnostic information, and other information necessary to resolve your request and improve our Services.

Technical & Device Information

We automatically collect certain technical information when you access Connectora Sync, including:

• IP address and approximate geographic location.
• Browser type and version.
• Operating system and device information.
• Language preferences and time zone.
• Pages visited and features used.
• Session identifiers and authentication events.
• Crash reports, error logs, diagnostics, and performance metrics.

Usage Analytics

We collect information about how our Services are used to understand feature adoption, improve performance, enhance user experience, troubleshoot issues, measure reliability, and develop new functionality.

Cookies & Similar Technologies

We use cookies, local storage, pixels, and similar technologies to remember preferences, authenticate users, improve security, analyze usage, personalize experiences, and maintain the functionality of our Services. Additional information about these technologies is provided later in this Privacy Policy.

4. How We Use Your Information

Connectora Sync uses the information we collect to deliver, maintain, improve, and secure our Services. We process personal and business information only where necessary to provide our Services, fulfill contractual obligations, comply with applicable laws, protect our legitimate business interests, or where you have provided consent.

Providing Our Services

We use your information to create and manage your account, authenticate users, configure workspaces, connect third-party services, process WhatsApp Business Platform requests, synchronize connected applications, and deliver the features and functionality of Connectora Sync.

• Create and manage user accounts.
• Authenticate users and maintain secure sessions.
• Deliver WhatsApp messaging services.
• Process automations, workflows, broadcasts, and scheduled messages.
• Synchronize data with connected platforms and APIs.
• Manage team collaboration and user permissions.

Operating and Improving Our Platform

We continuously improve Connectora Sync by analyzing platform performance, identifying bugs, understanding feature usage, and developing new capabilities. This helps us enhance reliability, scalability, and user experience.

• Monitor platform health and availability.
• Diagnose technical issues and service interruptions.
• Improve application performance.
• Develop and test new features.
• Measure product adoption and usability.

Customer Support

Information you provide when contacting our support team is used to investigate issues, respond to inquiries, troubleshoot technical problems, provide onboarding assistance, and improve the quality of our customer support.

Security and Fraud Prevention

Protecting customer data and maintaining a secure platform are fundamental to our Services. We may use information to detect unauthorized access, prevent fraud, investigate suspicious activity, enforce our Terms of Service, and protect our systems, customers, and business.

• Monitor login activity.
• Detect abuse and malicious behavior.
• Prevent spam and unauthorized API usage.
• Protect customer accounts and connected services.
• Maintain audit logs and security records.

Billing and Account Administration

We use account and billing information to manage subscriptions, process payments through authorized payment providers, generate invoices, maintain financial records, administer licenses, and communicate important account-related information.

Communications

We may send service-related communications such as account notifications, security alerts, maintenance announcements, billing reminders, feature updates, and support responses. Where permitted by law, we may also send newsletters, product announcements, and promotional communications. You may opt out of marketing emails at any time, although you will continue to receive essential service-related communications.

Legal and Regulatory Compliance

We may process information where necessary to comply with applicable laws, regulatory requirements, lawful requests from public authorities, court orders, tax obligations, accounting requirements, or to establish, exercise, or defend legal claims.

Legal Basis for Processing

Where required under applicable privacy laws, we process personal information based on one or more legal grounds, including the performance of a contract, compliance with legal obligations, protection of legitimate business interests, your consent where required, and other lawful bases permitted by applicable law.

5. How We Share Information

We understand the importance of protecting your information. Connectora Sync does not sell or rent your personal information to third parties. We only share information when it is necessary to provide our Services, comply with legal obligations, protect our rights, or when you instruct us to do so.

Service Providers

We work with carefully selected third-party service providers who help us operate and improve Connectora Sync. These providers may process information on our behalf to deliver services such as:

• Cloud hosting and infrastructure.
• Database storage and backups.
• Payment processing and subscription management.
• Email delivery and customer communications.
• Analytics and performance monitoring.
• Security monitoring and fraud prevention.
• Customer support and technical assistance.

These providers are only permitted to process information as necessary to perform services on our behalf and are contractually required to protect the confidentiality and security of your information.

Third-Party Integrations

Connectora Sync integrates with various third-party platforms and services, including the WhatsApp Business Platform, Meta, WooCommerce, Shopify, WordPress, payment providers, and other applications you choose to connect.

When you enable these integrations, Connectora Sync may exchange information with those services as necessary to perform the actions you request. The collection, processing, and storage of information by these third parties are governed by their respective privacy policies and terms of service.

Within Your Organization

If your Connectora Sync workspace includes multiple users, administrators, or team members, information may be shared internally according to the roles and permissions configured by your organization. Administrators are responsible for managing user access and permissions within their workspace.

Business Transfers

If Swipe Technologies is involved in a merger, acquisition, financing, corporate restructuring, sale of assets, or similar business transaction, information may be transferred as part of that transaction, subject to applicable confidentiality obligations and legal requirements.

Legal Requirements

We may disclose information when we believe such disclosure is necessary to:

• Comply with applicable laws, regulations, or legal processes.
• Respond to lawful requests from courts, government authorities, or regulatory agencies.
• Protect the rights, property, or safety of Swipe Technologies, Connectora Sync, our customers, or others.
• Investigate fraud, abuse, security incidents, or violations of our Terms of Service.
• Enforce our agreements and protect our legal interests.

With Your Consent

We may share your information with third parties when you explicitly authorize or instruct us to do so. You may withdraw your consent at any time where processing is based on consent, subject to applicable legal and contractual requirements.

Aggregated & De-Identified Information

We may create aggregated, statistical, or de-identified information that cannot reasonably identify an individual or business. This information may be used to analyze platform performance, improve our Services, develop new features, publish usage statistics, or support research and business operations.

Aggregated and de-identified information does not identify individual customers or end users.

6. International Data Transfers

Connectora Sync is operated by Swipe Technologies and may process, store, or transfer information in countries other than the country in which you reside. Our cloud infrastructure, service providers, and technology partners may be located in multiple jurisdictions to support the reliable delivery of our Services.

As a result, your information may be transferred to and processed in countries that have privacy and data protection laws different from those in your jurisdiction. Where applicable, we take reasonable measures to ensure that such transfers are carried out in accordance with applicable data protection laws.

Transfer Safeguards

When required by applicable law, we rely on appropriate safeguards for international data transfers. These safeguards may include contractual commitments with our service providers, recognized data transfer mechanisms, or other lawful measures designed to protect personal information.

Third-Party Services

Connectora Sync integrates with third-party platforms and infrastructure providers, including the WhatsApp Business Platform, Meta, cloud hosting providers, payment processors, analytics services, and other technology partners. These providers may process information in accordance with their own privacy policies and applicable legal obligations.

By connecting third-party services to Connectora Sync, you acknowledge that information may be transferred between Connectora Sync and those services as necessary to provide the requested functionality.

Customer Responsibilities

Customers are responsible for determining whether their use of Connectora Sync complies with applicable data residency, cross-border transfer, industry-specific, or regulatory requirements that apply to their organization. Where necessary, customers should obtain appropriate legal advice regarding their compliance obligations.

Our Commitment

Regardless of where information is processed, we are committed to maintaining appropriate administrative, technical, and organizational safeguards designed to protect the confidentiality, integrity, and availability of personal information processed through Connectora Sync.

7. Data Retention

Connectora Sync retains personal and business information only for as long as necessary to provide our Services, fulfill contractual obligations, comply with applicable legal requirements, resolve disputes, enforce our agreements, maintain security, and support legitimate business operations.

The length of time we retain information depends on the type of data, the purpose for which it was collected, your account status, applicable legal requirements, and our operational needs.

Account Information

Account information such as your name, email address, organization details, subscription information, and workspace configuration is generally retained while your account remains active. If your account is closed, we may retain certain information for a reasonable period to comply with legal obligations, resolve disputes, prevent fraud, enforce our agreements, and maintain business records.

Customer Data

Customer data processed through Connectora Sync, including WhatsApp conversations, contacts, automation records, templates, workflows, integration settings, and related business information, is retained according to your account configuration and the operational requirements of our Services.

As our customer, you remain responsible for determining how long customer information should be retained and for deleting information that is no longer required under applicable laws or your internal policies.

Backups and Disaster Recovery

To help ensure service reliability and business continuity, Connectora Sync maintains secure backups of certain system data. Backup copies are retained for limited periods and are automatically rotated or deleted in accordance with our backup and disaster recovery procedures.

Information deleted from active systems may continue to exist temporarily in encrypted backup systems until those backups expire or are securely overwritten.

Legal and Compliance Requirements

We may retain certain information for longer periods where necessary to comply with applicable laws, accounting requirements, tax regulations, court orders, government requests, fraud prevention activities, security investigations, or the establishment, exercise, or defense of legal claims.

Account Closure

If you cancel your subscription or permanently close your Connectora Sync account, we will begin the process of removing or anonymizing your information, subject to applicable legal, contractual, and operational requirements. Some information may continue to be retained for a limited period where required for security, backup restoration, fraud prevention, or legal compliance.

Before cancelling your account, we recommend exporting any information you wish to retain, as deleted information may not be recoverable once the applicable retention period has expired.

8. Security of Your Information

Protecting the confidentiality, integrity, and availability of your information is a core priority at Connectora Sync. Swipe Technologies implements administrative, technical, and organizational security measures designed to protect personal and business information against unauthorized access, disclosure, alteration, misuse, or destruction.

While we continuously work to maintain a secure platform and follow industry best practices, no method of electronic transmission or data storage can be guaranteed to be completely secure. For this reason, we cannot guarantee absolute security, although we strive to protect your information using appropriate safeguards.

Technical Safeguards

Connectora Sync employs a variety of security measures designed to help protect our platform and customer information, including:

• Encrypted communications using HTTPS/TLS.
• Role-based access controls and permission management.
• Secure authentication and session management.
• Infrastructure monitoring and system logging.
• Regular software updates and security maintenance.
• Backup and disaster recovery procedures.
• Protection against unauthorized access and abuse.

Account Security

Customers are responsible for maintaining the security of their Connectora Sync accounts. This includes protecting account credentials, API keys, access tokens, and connected third-party accounts from unauthorized access.

Where available, we strongly encourage enabling multi-factor authentication (MFA) or two-factor authentication (2FA), using strong and unique passwords, and regularly reviewing user permissions within your workspace.

Connected Services

Connectora Sync integrates with third-party platforms including the WhatsApp Business Platform, Meta, WooCommerce, Shopify, WordPress, payment providers, and other business applications. Customers remain responsible for securing these connected services, managing access permissions, rotating credentials when necessary, and complying with each provider’s security requirements.

Employee Access

Access to customer information is limited to authorized personnel who require access to perform their job responsibilities, such as providing technical support, maintaining the platform, or fulfilling legal obligations. Access is granted according to the principle of least privilege whenever reasonably practicable.

Security Incidents

If we become aware of a security incident affecting Connectora Sync, we will investigate the incident, take appropriate measures to contain and remediate the issue, and provide notifications where required by applicable law or our contractual obligations.

Your Responsibilities

You play an important role in protecting your information. You should keep your login credentials confidential, regularly review connected integrations, promptly remove users who no longer require access, report suspected unauthorized activity, and maintain appropriate security measures within your own systems and devices.

9. Cookies & Tracking Technologies

Connectora Sync uses cookies and similar technologies to provide, secure, and improve our Services. These technologies help us remember your preferences, maintain secure sessions, understand how our platform is used, and enhance your overall experience.

A cookie is a small text file that is stored on your device when you visit a website. Cookies may be temporary (session cookies) or remain on your device for a longer period (persistent cookies). Similar technologies, such as local storage, pixels, and analytics tools, may also be used for comparable purposes.

Types of Cookies We Use

Essential Cookies

These cookies are necessary for the operation of Connectora Sync and cannot be disabled. They enable core functionality such as user authentication, account security, session management, and access to protected areas of the platform.

Preference Cookies

Preference cookies remember your settings and choices, such as language preferences, dashboard configuration, and other personalized options, to provide a more consistent experience across visits.

Analytics Cookies

We may use analytics technologies to understand how visitors and customers interact with our website and Services. These tools help us measure performance, identify usability issues, monitor feature adoption, and improve the overall customer experience.

Marketing Cookies

Where permitted by applicable law, we may use marketing or advertising technologies to understand the effectiveness of our campaigns, measure conversions, and provide relevant information about our products and services. These technologies are only used where appropriate and, where required, with your consent.

Managing Cookies

Most web browsers allow you to manage, block, or delete cookies through your browser settings. You may choose to disable certain cookies; however, doing so may affect the functionality, security, or availability of some features within Connectora Sync.

Third-Party Technologies

Some third-party services integrated with Connectora Sync, such as analytics providers, payment processors, embedded content, or customer support tools, may also place cookies or use similar technologies in accordance with their own privacy policies. We encourage you to review the privacy practices of these providers to understand how they collect and process information.

10. Your Privacy Rights

Depending on your location and applicable privacy laws, you may have certain rights regarding the personal information we collect and process. Connectora Sync is committed to respecting these rights and responding to valid requests in accordance with applicable legal requirements.

Your Rights May Include

• Right to Access – Request a copy of the personal information we hold about you.
• Right to Correct – Request that inaccurate or incomplete information be corrected or updated.
• Right to Delete – Request the deletion of your personal information where permitted by law.
• Right to Restrict Processing – Request that we temporarily limit the processing of your information under certain circumstances.
• Right to Object – Object to the processing of your information where processing is based on our legitimate interests.
• Right to Data Portability – Request a copy of your information in a structured, commonly used, and machine-readable format where applicable.
• Right to Withdraw Consent – Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

Customer Data

If your personal information is processed by Connectora Sync on behalf of one of our customers, that customer is generally responsible for responding to your privacy requests. In these situations, we recommend contacting the organization that collected your information directly.

Where appropriate, Connectora Sync will assist our customers in responding to privacy requests in accordance with our contractual obligations and applicable laws.

Marketing Communications

You may opt out of receiving marketing emails from Connectora Sync at any time by clicking the “Unsubscribe” link included in our communications or by contacting us directly. Please note that you may continue to receive important service-related communications, including security notices, billing information, account updates, and support responses.

Submitting a Privacy Request

If you wish to exercise any of your privacy rights, you may contact us using the contact information provided at the end of this Privacy Policy. To help us process your request efficiently, we may ask you to verify your identity before taking action on your request.

11. Data Deletion Requests

Connectora Sync respects your right to request the deletion of your personal information where permitted by applicable law. We are committed to handling data deletion requests in a timely, secure, and transparent manner.

Requesting Deletion

If you would like us to delete your personal information, or if you wish to remove connected Meta/WhatsApp application data, please follow the instructions on our dedicated Data Deletion Instructions Page. Alternatively, you may submit a deletion request by contacting us directly using the details provided at the end of this Privacy Policy. To protect your privacy and account security, we may ask you to verify your identity before processing your request.

Customer-Owned Data

If your personal information has been collected and processed by a business using Connectora Sync, that business is generally responsible for managing and responding to your deletion request. In such cases, you should contact the organization that collected your information directly.

Where appropriate, Connectora Sync will assist our customers in fulfilling verified deletion requests in accordance with our contractual obligations and applicable privacy laws.

Account Deletion

Customers may request the closure of their Connectora Sync account at any time by following our step-by-step guidance on the Data Deletion Instructions Page or by submitting a ticket to support. Upon verification of the request, we will begin the process of removing or anonymizing account information from our active systems, subject to applicable legal, contractual, accounting, fraud prevention, security, and backup retention requirements.

Information We May Retain

In certain circumstances, we may retain limited information after a deletion request has been completed where retention is required to comply with applicable laws, resolve disputes, enforce our agreements, detect fraud, protect the security of our Services, or satisfy legitimate business and regulatory obligations.

Any retained information will continue to be protected in accordance with this Privacy Policy and applicable law.

12. Children’s Privacy

Connectora Sync is designed for businesses and organizations and is not intended for use by individuals under the age of 18. We do not knowingly collect, solicit, or process personal information directly from children.

Customers using Connectora Sync are responsible for ensuring that any personal information they collect and process through our Services complies with applicable laws relating to children and minors, including obtaining any necessary parental or legal guardian consent where required.

If you believe that a child has provided personal information directly to Connectora Sync without appropriate authorization, please contact us immediately. Upon verification, we will take reasonable steps to investigate the matter and, where appropriate, remove the information from our active systems in accordance with applicable laws and this Privacy Policy.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our Services, technology, business operations, legal requirements, or industry best practices. When we make material changes, we will update the Last Updated date at the beginning of this Privacy Policy and, where required by applicable law, provide additional notice through our website, email, or within the Connectora Sync platform.

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, protect, and process your information. Your continued use of Connectora Sync after an updated Privacy Policy becomes effective constitutes your acceptance of the revised Policy, unless applicable law requires additional consent.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us using the details below.

To help us process your request efficiently, please include your name, account email address, organization (if applicable), country of residence, and a detailed description of your inquiry. If your request relates to information processed by a business using Connectora Sync, please identify that organization so we can respond appropriately or direct your request to the correct data controller.

We are committed to handling privacy-related inquiries promptly and in accordance with applicable privacy and data protection laws.